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The
millennium year saw a new set of challenges
for the group as the company consolidated
its position after the expansion programme
of mid-late 1990’s by embracing new
ideas such as information technology and the
internet whilst retaining the original values
that made the company successful in the first
place.
2004 saw a time of great change and challenge
for the group with the culmination of the
"Meridian Project" - a state of
the art motor park development in Trowbridge
to house Renault and three other franchises.
The development re-housed three existing businesses
(including Saxon Garage in Bradford on Avon)
and added a new dealership to the group.
The year of 2004 also saw a rationalization
in terms of the trading names operated by
Renrod Ltd. As of October 1st those branches
not already carrying the name were united
under the single trading title of Platinum.
The spring of 2009 saw the company merge
its Platinum Renault operation in Chippenham
with the existing Causeway Saab business,
which became Platinum Saab in the process,
with the dealership offering Renault Approved
Repairs using genuine parts and accessories.
The aim of Platinum Renault is to provide
a high quality of service to all customers
by employing highly trained and motivated
staff, who know, understand the relate to
the needs of the customer, whether purchasing
a new car, a fleet of vans or require an indicator
bulb replacing.
At Platinum, plans are constantly in place
to ensure that this high quality and efficient
service provided to customers are maintained
and improved, by embracing new ideas whilst
retaining the original values that made the
company successful in the first place.
The employment of specialists in the fields
of sales, information technology, finance,
used car purchasing, human resources, aftersales
and bodyshop combined with major investments
in training, technologies and facilities such
as the new state of the art Platinum Trowbridge
dealership and ongoing facility improvements
in Bath and Chippenham ensure that Platinum
Renault are well placed to serve customers
in an environment of continuous improvement
in the future.
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