15/02/08

NEW TELEVISION CAMPAIGN LAUNCHES THIS EVENING FOR RENAULT MEGANE RENAULTSPORT

Renault launches a new television campaign tonight for the Mégane featuring the highly-acclaimed Renaultsport 230 F1 Team R26.

The theme of “Everything is Sport” is created visually by hundreds of parts racing through the factory in competition with each other to be part of the Mégane Renaultsport. The commercial targets the young, affluent and sport-minded who are passionate about the thrill of competition.

This is the second commercial following the fully integrated ‘Everything is Sport’ campaign was launched in early 2007 based around the notion that everything in life is a competition. This included a TV ad featuring rain drops racing one another to online games which were updated every week to encourage interactivity with the Mégane range. Tonight’s dramatic new advert was created with CGI (computer-generated imaging).

Roland Bouchara, Renault UK’s Managing Director said, “We created the successful Everything is Sport campaign last year to inform car buyers of Renault’s sporting credentials and this latest commercial celebrates the passion and precision that Renault puts into every car we build."

For more information on the Mégane Renaultsport, contact any of our 3 Platinum Renault dealerships.